Nike LeBron 13 launch
The festivities were held at the University of Akron’s E.J. Thomas Hall, where about 2,000 kids and their families were treated to a pep rally of sorts, where they would get to see LeBron James unveil his latest high-performance sneaker in a fairly intimate setting.
Before all of that, there was a media-focused presentation of the new shoe’s features, which took logical steps in moving the design forward while providing an added level of performance. James said the new features weren’t simply a result of tweaking things from the previous iteration, but that he took his entire catalogue into account when looking at how he wanted to see his latest design evolve.