Better Make Room

First lady Michelle Obama launched a new campaign Monday to encourage teenagers, or generation Z, to pursue higher education.

The “Better Make Room” campaign is part of the Reach Higher initiative which seeks to provide educational opportunities for students around the United States. The campaign aims to convince youths between the ages of 14 and 19 to pursue education beyond high school, whether college or vocational training.

“This campaign will leverage traditional and new media platforms to celebrate student stories in the same way that we often celebrate celebrities and athletes,” the White House said in a press release.

These organizations will promote the campaign through their platforms, whether it is through celebrity partners, like Lebron James, or through social media platforms like Vine, which has over 4.1 million viewers. The first lady traveled to Akron, Ohio,  and held a rally to promote the campaign with LeBron James at the University of Akron.